Illuminating the Waterways: Troca One Joins the 2025 Hard Rock Winterfest Boat Parade in Support of Police Officer Assistance Trust and the American Brain Foundation

Every December, the city of Fort Lauderdale transforms into a festival of lights, as more than one million spectators gather along the New River and Intracoastal Waterway for the iconic Hard Rock Winterfest Boat Parade. With over 100 vessels decked out in holiday splendor, it is one of the most anticipated celebrations in South Florida.

This year, Troca One is honored to participate as part of our ongoing commitment to purposeful engagement and philanthropy through partnership.

A Night of Celebration with a Mission

While the Winterfest Boat Parade is known for its dazzling visuals and family-friendly atmosphere, for us it represents something deeper: the opportunity to bring people together in support of causes that matter.

Aboard Troca One, our sponsors, partners, and friends will share an unforgettable evening of music, food, and holiday spirit as we join the parade flotilla from the New River staging area. But the heart of the night lies in our philanthropic focus. This year, Troca One is proud to raise funds for two remarkable organizations:

Police Officer Assistance Trust (POAT)

POAT provides financial support to the families of fallen or injured law enforcement officers. The choice is personal. In recent years, we—and many throughout South Florida—have mourned the loss of close friends in law enforcement. POAT stands beside the families of those who serve, and we are humbled to stand with them.

American Brain Foundation (ABF)

For more than 30 years, ABF has funded cutting-edge research across a broad spectrum of neurological and brain diseases. Their mission is rooted in a powerful truth: when one disease is cured, many may be cured. Their work impacts conditions affecting millions of families, including our own community.

To support the Police Officer Assistance Trust and the American Brain Foundation as part of this year’s Winterfest effort, please click here.

To donate directly to the American Brain Foundation, please click here.

Philanthropy at the Heart of Troca

Troca has always believed in a simple philosophy: Great partnerships are built not just around business goals, but around shared purpose. Whether through our corporate social club model, our community engagements, or our support for veteran, health, and first-responder organizations, Troca One stands as a platform for doing good, on the water, and beyond. The Winterfest Boat Parade is our moment to harness holiday celebration for meaningful impact.

The holiday season reminds us of the power of community, generosity, and shared joy. Troca One is proud to contribute to this spirit by helping shine a light on organizations that uplift families, advance research, and support those who protect us.

To our sponsors, friends, and partners:

Thank you for helping us turn celebration into impact.

We look forward to sharing this luminous evening on the water with you.